Club Penguin

The History of Club Penguin Merchandise

Club Penguin Merchandise

I recommend listening to this music as you read this. I had it playing while I was writing the article. It makes it that more interesting.

Players have been bombarding the team with requests for real life penguin toys ever since the game originally debuted in October 2005. As you know, the game’s growth rate skyrocketed during its early years. Getting a toy line out there would only make sense.cp merch 2006

It finally became a reality on August 30, 2006, with the launch of the Club Penguin online store!

At first, there were plush versions of every puffle available in-game at the time, and CP t-shirts. Each puffle cost $4.95 and each shirt cost $10.95. There was no Treasure Book back then, so the puffles didn’t come with a coin.

Club Penguin Online Store 2006

The shop was a huge success and only continued to grow. In December 2006, only three months after the official launch of the shop, puffle keychains, another t-shirt, and the red puffle plush were added.

puffle keychains

CP merch 2007

The next big update occurred in March 2007, with the addition of brand new Club Penguin clothing! Hoodies, beanies, and more were added. That CP beanie looks pretty sick if you ask me. Oh, and all these toys/clothing you’ve seen so far are almost 9 years old.

2015-07-08 09_57_34-Club Penguin Shop

The shop was generating a ton of revenue for New Horizon, and it didn’t make sense to halt production on new merchandise anytime soon. But you had to remember, this was a small company who didn’t have experience with toy making. Hiring other companies to make the toys was expensive. Throughout the rest of 2007, only a few new things were added. Most notable being the Astro Blaster T-Shirt.

CP shop new merch 2007

CP Merch 2008In April, the entire shop was moved to the Disney Store website. For the first nine months of the year, nothing big was added to the shop. A few new t-shirts here and there, but that’s about it. The lack of new merchandise was because Disney (who bought the game in August 2007) had been working on a HUGE toy line.

On October 10, 2008, Club Penguin hosted their one and only real life merchandise giveaway. For three weeks, they gave away limited edition stuffed viking penguins. Only 3,000 were made, and they are very rare to this day.


When Club Penguin turned three years old on October 24, 2008, the massive merchandise line was revealed. Stuffed penguins, puffles, play sets, books, puzzles, mini figures, trading cards, and even a Nintendo DS game!


Check out this video which talks about the official toy launch that took place in New York City.

Still here? Great!

Since Club Penguin was generating loads of cash for Disney, they kept on pumping in more resources for even more merchandise. In November 2008, the first ever Club Penguin DS game was released. It was based on the EPF, which neither the less, has gone extinct. So much potential resides in the secret agency department. There is… Oh. Right. I should be talking about merchandise. Anyways, a second series of toys were released, just two months after the official launch, in December 2008.

Brand new penguin toys, puffles, mini figures, and more, hit stores.

CP Series 2

cp merch 2009

Club Penguin would greatly expand their merchandise selection in the new year, 2009. With Card Jitsu Fire trading cards, a sleeping bag, watches, pins, and even a puffle bean bag chair! Along with that, a few new series of penguin toys, puffles, and mini figures were released.

Cp toys 2009

CP merch 2010

One big year for Club Penguin video games. Along with a few new series of penguin toys, puffles, mini figures, and playsets, Club Penguin released two brand new video games. The first being a sequel to the successful DS game. Herbert’s Revenge was released on May 25, 2010. It wasn’t as big as the first one, but its numbers were still up there. The second, and totally different kind of video game, Club Penguin: Game Day, was released on September 21, 2010 for the Nintendo Wii. This was one of Club Penguin’s first experiments with 3D.

Card Jitsu Water trading cards also made a debut, and the puffle bean bag chair was discontinued.

CP toys 2010

cp merch 2011

The merchandise was still in full swing. Wave 2 of the Card Jitsu Water trading cards were put out, along with a new line of puffle toys which featured hats! New 3-pack penguin and puffle bundles also started appearing at ToysRUs. A new series of mystery pins was also released. Disney kept on fueling the fire that seemed impossible to put out…

CP toys 2011

cp merch 2012

We got a bucketload of new penguin and puffle toys, along with a new mini figure series. Although it seemed like Club Penguin made another puffle series by accident… You see, by 2012, it was getting very hard to actually find merchandise in stores. Puffle series 12 was released in April 2012, and they were the last series of puffles that I could actually find in stores.

Puffle series 13 was the final product line for the puffle toys. I believe they went up on Disney Store’s website only two months after the launch of series 12, in June 2012. However, I could only find them on the Disney Store’s website, and they were only up for a limited time. I don’t think many stores even got series 13 in stock. On another note, the official Club Penguin magazine launched in the U.K. Series 16 was the final product line for the penguin toys.

CP toys 2012

cp merch 2013-2015

The fire had finally burned out. Production on everything was halted. The Club Penguin magazine stopped printing in May 2015. Stores stopped getting restocks, and eventually, the space that CP merchandise had occupied, was replaced with another brand. There was only one survivor… Membership cards. Note that the one month card has been discontinued.

CP Membership Cards

However, last year, Club Penguin made a deal with Zazzle and launched Zazzle made CP themed clothing, iPad cases, skateboards, and more. They had good intentions, but the prices were a killer. I don’t imagine they sold much at all.

2015-07-13 13_11_31-Puffle Skateboards, Puffle Skateboard Decks

I have one final thing to discuss about…

fun facts cp merch

Disney still produces pins, t-shirts, and other things for the Club Penguin staff. Whenever a big update is pushed out, there will sometimes be a pin that commemorates the event. For example, every time the app gets a big update, a new pin is made.

my penguin 1.5 pin

Club Penguin was working on a real life Card Jitsu board game. Unfortunately, it never made it to store shelves.

Card Jitsu Board Game

The Puffle bean bag chairs were discontinued for a lot of reasons. They took up a ton of shelf space, cost a lot to ship, the consumer had to fill it with beans, and they didn’t sell well. The good news is that about a hundred were manufactured exclusively for Club Penguin’s office.

CP office migrator

There is one penguin plush that is 2,999x more rare than the viking penguin. It is called the Tron Penguin Prototype. There is only one in existence, and Spike Hike owns it. I guess you could say it’s also more rare than the Beta Hat? 😛

tron penguin

Billybob might be the record holder for having the biggest Club Penguin collection. Ever. How could he have possibly gotten all of this? The answer is very simple. He asked.

Billybob's CP Collection

A website leaked information that stated that Card Jitsu Snow was supposed to be released in November 2011. Club Penguin had apparently been working on trading cards for the new game in the series.

CJ Snow trading cards

At one point in time, there were real life Club Penguin arcade machines on display in Disneyland. You could actually play the game on the machine.

CP arcade machine disneyland

Last but not least, Disney actually made life sized costumes of Rockhopper, and Bambadee. The costumes were used for real life events, and gatherings.

spike hike with rockhopper

The era of Club Penguin merchandise has come to an end. 9 years of penguin toys. Club Penguin has produced thousands of stuffed penguins & puffles, mini figures, video games, play sets, books, pins… it goes on and on!

And THAT my friends, is the history of Club Penguin merchandise. There were some very neat knick knacks produced throughout the years. Some of my favorites include the puffle bean bag chair, (I have a white one), the pins, and the t-shirts.

I hoped you enjoyed reading, and learning about the history of Club Penguin merchandise as much as I enjoyed writing it. Let me know what you thought about the article, and what YOUR favorite CP toys are in the comments below. 😀


Article written by Riyita

Hi! My name is Riyita and I own this website. It all started with my interest for outer space. I decided to combine two interests of mine into one being outer space and Club Penguin and thous, Club Penguin Space was born. I hope you enjoy your time reading our articles and let me know if there's anything I can do to improve your time on the site. :)

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34 Comments on "The History of Club Penguin Merchandise"

8 months 8 days ago

My favourite Merchandise? I quite like the puffle beanbag but I’d have to say that my 36 puffles at home make the list!

9 months 15 days ago

I really wish Club Penguin made more merchandising. I started playing in 2013. Since then I’ve bought a lovely collection of merchandising, specially mix’n match figures. They are my favourite toys but I have to buy them on ebay. It would make my day if I went to Toys R Us and I found lots of Club Penguin toys. Please subscribe on my channel. Its Záfira CP. I make toys reviews and unboxings. Please, I need followers. The videos are in Spanish. Club Penguin forever!!!!

9 months 15 days ago

Phew played this game through all my childhood. On the topic of the viking plush, I somehow won one back in 2008. Looking around I found that none are being sold anymore period. How much do ya think I could make off of it on ebay/amazon?

11 months 20 days ago

I’ve got so much of this merchandise, and it makes me really sad that they don’t sell any of it anymore.

1 year 7 months ago

What do we want? Club Penguin merchandise, when do we want it? Now

1 year 7 months ago

I’ve been waiting my whole life to find an article like this. I thought I was the only one who recognized or even cared that the merchandise had died. Club Penguin merchandise really made up my childhood, especially the toys. And to see that it’s all gone now, breaks my heart. Now all you see in Disney stores and toy stores are Frozen and Minions toys. Like where has the quality gone in these past few years? I feel bad for the kids now a days if anything, it’s really sad they probably never got to experience the joy of playing with club penguin toys. I know this is toys, and that there’s much bigger problems we could discuss, but to me, personally, this is a huge issue. I LIVED FOR these merchandise, and to see that it all disappeared breaks my heart.

And we can all see clearly, EVERYONE wants them back! Let’s bring back the club penguin era, give the years something worth to live for! Being said, everybody email the club penguin team, spam them, share this article, GO START A PETITION. It only wouldn’t do us good, but also to Club Penguin themselves. Imagine the boost they’d had if people heard the merchandise was returning. Now stop reading this, and take action!

1 year 11 months ago

i think that would be the good time for a return of the merchindise

2 years 3 months ago

This is such an interesting post. I used to buy the Club Penguin magazine whenever I could (considering I live in the UK, they weren’t as widely available in stores as you would think). 2010 must have been an exceptional year for the team because I do have both DS games, the Wii game AND the Card Jitsu Water trading cards. I never really purchased any plush toys other than two Puffles. I stopped buying the magazine after they changed the artwork, it just didn’t appeal to me, but it’s a shame that they stopped producing those. Awesome post! Waddle On!

2 years 4 months ago

Your post is pretty interesting. It’s sad to see that Disney is no longer selling CP merchandise, but I saw some CP merchandise in a toy store near me while strolling around the mall. When I contacted the support team, they agree that they haven’t made any new releases, but they hope that they will make more as soon as possible.

2 years 4 months ago

Wow,I really wish they still sold the merchandise 🙁

2 years 3 months ago

you can find some on e-bay

2 years 4 months ago

This is such an inspirational post,and the music really went well with it,it really is sad to see the best Virtual world ever falling right in front of you.. I just hope they start fueling their sales again 🙁 2013-2015: The Great depression of Club Penguin.

2 years 4 months ago

This is perhaps the most interesting post I’ve read so far on your website. I really liked this post.

I remember having all the CP videogames, 3 CP Magazine issues (used to have 2 more but they got wet in a rain), CJ cards, and 6 Mix & Match figures. I find it truly upsetting to see CP losing popularity. Seems like most people are more interested in modern games like Minecraft, Five Nights At Freddy’s, you name them.

However, I’m sure Disney has SOMETHING and that is probably #ProjectSuperSecret and CPNext. I’m sure they’ll launch them in October 2015; just in time for their biggest 10th Anniversary.

Btw, was CP working on some Tron Takeover? If so, could you please explain about the Tron Penguin Experiment stuffed toy?

2 years 4 months ago

Good post Riyita! I really like the music you chose, as people read on…

2 years 4 months ago

Sadly they now only sell I-tech stuf like I-pad covers and very expensive T-shirts…

I wish they could make a new feature that is “new” like 3D print you’re own Penguin! 😀 or 3D plastic print or 3D stuffed penguin that kids can hug and play with? ( yeah i know the 3D custom stuffed penguin would be hard to do because there are lOTS of items in cp but they could do a basic amount of items avaible to decorate and order your penguin plush.

-Btw Nice post, i always wanted to know everything about the history about CP merchandise.

2 years 4 months ago

This was a very informative article Riyita! The ONLY type of merchandise I have is the Club Penguin EPF DS game and the Herbert’s Revenge game. I just got them for my birthday this past December! I would definitely want some penguin and puffle plushes, a lot of Card-Jitsu cards, and a puffle bean bag (If it was even available anymore).

I SO wish that they would make more merchandise to buy. Sure, it would take a lot of money and time, but it would DEFINITELY attract more players! I am planning on getting Club Penguin Game Day for Wii soon.

PS. I just subscribed to CP Space! I have been reading a lot of your articles and I felt I should subscribe.

An angry 2009 Penguin
2 years 4 months ago

Hmm…in my opinion, Club Penguin lost its magic in 2013…and merchandise stopped being “huge” in 2013…

I think all of this happened because Billybob left.

(R.I.P. Golden days of Club Penguin 2005-2012)

2 years 4 months ago

I think that is very interesting. It showed me a lot about the history of Club Penguin’s real life items. Thanks for sharing! Waddle On!

2 years 4 months ago

I have 9 normal-sized stuffed puffles (all of the colors besides the brown one), 4 stuffed penguins (including Gary), and a bunch of Card Jitsu trading cards. Too bad Club Penguin stopped making merchandise. 🙁

Pinkie pie puffle
2 years 4 months ago

Wow, that was amazing, thanks for sharing it Riyita, I love CP merchandise, unfortunately I began playing Club Penguin back on July of 2012, so nowadays I can’ t find many CP toys, so my collection isn’t very big. Personally, my favorite things on CP merchandise are the plushes, I love them.

Dj Stores
2 years 4 months ago

As I read that post my heart just sunk a little. CP IS DYING. X”””'((((((((

Dj Stores
2 years 4 months ago

Oh and neat post.